About Us

At Hooked on Phonics, we believe that every child loves to learn, so we focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use.

We also support families and teachers as they help children improve reading skills. We celebrate every success so learning becomes a positive cycle that kids will love to repeat again and again.

We meet all children at their level, engage their imaginations, and help them climb to the next level step by step. Every achievement ends in a celebration of success, an elevation of confidence, and an increase in self-esteem.

Because as children master reading skills, they also lay the foundation for a lifetime of learning.

Here’s Why We’re So Passionate About Reading

Parents are their children’s first teachers.

The US department of Education, The American Academy of Pediatrics, The National Association for the Education of Young Children, The International Reading Association and The National Commission on Reading all agree that …

The single most important activity for developing literacy skill in young children is reading aloud to them.

And that’s why Hooked on Phonics is so dedicated to equipping parents to help their kids find reading success.

That’s why we’ve brought together the dedicated team of:

Parents,
Leading Educators,
Interactive Designers,
Writers,
and artists.

As Dan, a Hooked on Phonics customer and parent said in his product review:

“I’m not a teacher, I’m not trained to impart knowledge to a child. Hooked on Phonics gave me the tools to be a teacher to a 5-year-old. And boy, has it worked.”

Here’s how our vision started:

The Legacy Behind Hooked On Phonics

The Boy Who Struggled

It all began with a boy who was struggling to read. In 1987, a father was determined to help his son overcome his reading troubles.

He developed an in-home learning program using phonics to nature an understanding of reading.

Millions Use It

The rest was history. It wasn’t long before Hooked on Phonics became a household name for educational excellence.

Over thirty four years later, over five million families and thousands of schools have turned to award-winning products to help their children and students reach their full potential.

Digital Success

And as the world has become more digital, so the Hooked on Phonics. We are proud to offer an award-winning app for Apple and Android tablets and mobile phones called Hooked on Phonics Learn to Read.

Continuing the Legacy

Hooked on Phonics is proud to continue the legacy of making a difference in the lives of children through an ever-growing library of educational tools that are fun, effective and easy to use .